All design projects are research driven. Depending on the design topic the form and depth of this research will differ.
Visual research – Observations analysed in moodboards or mindmaps
Trend research – Trend watching, trend spotting and trend forecasting
Technical research – Material properties, shape possibilities and restrictions, usable manufacturing techniques
Context research and definition – Ethnographics, key users, consumer needs, behaviours
CMF Research – Colour, Materials, Finishes
Research-based first ideas and concept development. Developing different design directions and proposals. Articulating the broad outlines of function and form. Visualised using different artifacts such as concept sketches and simple model making.
Concept sketches by hand – line drawings, marker sketches
Concept sketches by design programs – Illustrator, Indesign, Photoshop, Solidworks
Concept Sketch models made in 3D – Sketch with form, simple models from: cardboard, plastics 3D printed, fabrics, wood etc
Research based innovative product design. After different sketches, prototypes and mock ups the final product will be defined. Suitable colours and materials will be chosen. All details thought through. The final product can be presented in different ways: – Visualized using 3D modeling and renderings. – Prototype model made by 3D printing or other mock up. – If possible and desirable made out of the real material.
Developing products together with manufacturers. Visiting factories, suppliers and manufacturers maintaining and gaining knowledge concerning different machines and production techniques. Checking if the manufacturing process goes on a sustainable and most efficient way, minimize waste material. Production supervision. Optimizing production. From a distance keeping contact and communication while products are being produced. Checking material qualities and samples to ensure the final products match desired function and quality.
Graphic Design, creating graphics which can be used for a wide range of fields. Such as corporate branding, visual design, packaging design, textile design, or using graphic design to create a solid brand identity. Including: Illustrations (incl. vectors) – Logo design – Infographics – Packaging design – Pattern design – Artworks for textiles: prints on interior products/clothing – Artworks for paper: postcards, business cards
STYLING & PRODUCT PHOTOGRAPHY
Styling and product photography suitable for marketing, advertising in print, websites and social media. Including: High resolution & Low resolution photography, Life-style photography, commercial photography, presentation photography, magazine photography, retouching photos.